FINN Partners on behalf of MGA Entertainment

mga@finnpartners.com

MGA Entertainment Introduces CarTuned: A Creative, Collectable Spin on Classic Diecast Cars

CarTuned Combines Custom car culture with the Playful “Chibi” Art Style for an Exciting New Collectible Experience

LOS ANGELES, September 12, 2024 – MGA Entertainment, a global leader in innovative toys, collectibles and content, is excited to announce the launch of CarTuned, a brand-new line of diecast collectibles that reimagines iconic vehicles with a fun and exaggerated twist. Drawing inspiration from the Japanese “Chibi” art style, CarTuned brings a fresh, playful approach to the world of collectible cars, blending an artistic flair with cool, custom car culture to charm the collector community and beyond.

 The unique design of CarTuned sets it apart from traditional diecast cars, featuring bold, exaggerated proportions to bring a sense of personality to each vehicle. The collection spans both classic and modern car designs, offering something for every type of collector. With 33 total collectibles in the first series, CarTuned is launching in three separate waves, each featuring eight distinct models per series, plus a rare RED BOTTOM “chase” vehicle, identified by its distinctive red chrome chassis and wheels, adding an element of surprise to every collection.

The first series of CarTuned vehicles was created in partnership with General Motors, showcasing some of the most iconic models from the automotive giant’s history. CarTuned retains the essence of the originals while offering a fresh new perspective that highlights the creativity and attention to detail. The chase cars add an extra layer of excitement for collectors eager to complete their sets.

“CarTuned is an imaginative homage to the art of car design, blending nostalgia and street style, along with innovation,” said its creator Luis Tanahara, Senior Product Designer at MGA Entertainment, who is also a well-known Hall of Fame diecast car designer and genuine collector. “We wanted to create a collectible that not only appeals to the discerning diecast enthusiast but also introduces a new generation to the joys of collecting cars with a whimsical twist that just makes you smile.”

With MGA Entertainment’s strong track record with popular toy and collectible brands like Bratz®, MGA’s Miniverse, L.O.L. Surprise!, and more, CarTuned is a distinctive new player in the collectible space, and now the auto enthusiast community. CarTuned redefines what a collectable car can be.

Accessible pricing further enhances its appeal, with single cars available for just $4.99, two-packs for $9.99, and three-packs for $14.99. The first wave of CarTuned collectibles is available now at Target, Amazon, and Shop MGA, and will be followed by a wider release at Walmart on October 6, 2024. For more information, visit the CarTuned website and follow us at @OfficialCarTuned on Instagram and TikTok .

About MGA EntertainmentMGA Entertainment is one of the largest privately held toy and entertainment companies in the world, known for its commitment to creativity, quality, and innovation. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Yummiland, CarTuned, GrossMos!, Pixel Petz, Micro Games of America,  Fluffie Stuffiez, BABY born®, and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, TikTok, Instagram and Facebook.

The post MGA Entertainment Introduces CarTuned™ first appeared on MGA.

Media Contacts:
MGA Newsroom
For MGA Entertainment
news@mgae.com

LOS ANGELES; April 9, 2024 — MGA Entertainment (MGA)), one of the largest and fastest growing privately held toy companies in the world, announced today it is launching a new shopping destination for its brands, The MGA Shop. While MGA products will still be available at major retailers, the new site brings convenience and added benefits to its beloved and award-winning portfolio of brands, including L.O.L. Surprise!, Little Tikes®, MGA’s Miniverse, Bratz®, Rainbow High. The new site will also offer online-only exclusives and limited-quantity merchandise, early access to the newest products before they hit store shelves, special deals only available on the site, and free shipping for orders $50 or more. MGA is also launching a new MGA Rewards program that gives consumers redeemable for future purchases.

“MGA is the leading toy company for the most innovative toys on the market, and with the launch of our new ShopMGA site, consumers can shop across all of our brands in one convenient destination with special deals and exclusives,” said Isaac Larian, Founder and CEO, MGA Entertainment.”

The MGA Rewards program is free to join and easy to use. Consumers receive 1,000 points just for joining and earn two points for every dollar spent on The MGA Shop. Each 500 points earned can redeemed for $5 on any product on the site, including online-only exclusives and special deals.

Be sure to follow MGA Entertainment on LinkedIn, Threads, Instagram and Facebook for the latest news.

ABOUT MGA ENTERTAINMENT

MGA Entertainmet  is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!,Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Fluffie Stuffiez Na! Na! Na! Surprise, Micro Games of America, Baby Born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram Facebook.

The post MGA Entertainment Launches New Direct-to-Consumer The MGA Shop Site Bringing All of Its Brands Under One Storefront first appeared on MGA.

LOS ANGELES and Hudson, Ohio (April 1, 2024) — MGA Entertainment (MGA) one of the largest and fastest growing privately held toy and entertainment companies in the world, is continuing to take story time to all new heights with Little Tikes® Story Dream Machine. The portable story projector that’s redefining bedtime for the whole family is expanding its spring library with all-new licensing collaborations and additions to its portfolio of partnerships. Following its partnership with Sesame Workshop, the Story Dream Machine is bringing even more storybook favorites to life – from tales inspired by DreamWorks Animation’s Kung Fu Panda and Trolls to Eric Carle’s beloved classics.

Young fans of the new movie in theatres now, DreamWorks Kung Fu Panda 4, can bring the franchise home. They can follow the life of the unlikely hero, Po, as he embarks on more winding adventures in two new Story Dream Machine collections, Kung Fu Panda Dragon Warrior and Kung Fu Panda Awesomeness. With the DreamWorks Trolls collections – Trolls Special Day and Trolls Hug Sing & Dance – early readers will be immersed in the colorful, magical world of Troll Village and feel inspired to dance along with their favorite woodland characters.

In addition to these modern-day favorites, Little Tikes is excited to welcome more classic childhood staples that have touched readers from generation to generation. Story collections from the World of Eric Carle bring a new sense of interaction to the “very” books, which includes global bestseller and go-to baby’s first book, The Very Hungry Caterpillar. The Story Dream Machine invites kids, parents, and grandparents on a journey together to accompany different critters and creatures as they learn important life lessons. Little ones will delight again and again in the simple language of rhymes, repetitions, and alliterations while counting along and feeling comforted by the beautiful, collage-style illustrations.

“Little Tikes Story Dream Machine hasn’t even been on shelves for a year and it’s already a huge hit,” said Isaac Larian, Founder and CEO of MGA Entertainment. “The story variety and innovative format make this toy the ultimate parenting solution, helping families reduce screen time, introducing reading at an early age, and sharing a moment of connection. Welcoming great titles from DreamWorks Animation and the World of Eric Carle into the mix, Story Dream Machine is expanding its catalog to offer more stories than ever before.”

Other children’s titles available now include:

• Richard Scarry Busytown – in collaboration with Random House Children’s Books
• Oscar the Grouch & Friends – in collaboration with Sesame Workshop
• Big Bird & Friends – in collaboration with Sesame Workshop
• Cookie Monster & Friends – in collaboration with Sesame Workshop

Little Tikes is a legacy brand with a 55-year history of nurturing childhood development. The Story Dream Machine supports early literacy and introduces autonomous, screen-free playtime to the newest generation of kids ages three and older. The viral TikTok sensation allows children to watch, listen, and read along to their favorite stories, and even doubles as a nightlight and sound machine, helping kids feel empowered and ready to take on bedtime with ease. All collections include three story cartridges and one exclusive, interactive character topper that unlocks more light and sound effects when set to nightlight mode.

The cartridges and machine are small and portable, making them perfect for family road trips or sleepovers at Grandma and Grandpa’s house and for spring and summer gifting. The entire spring catalog is available now so, don’t hesitate to add them to your library! The Story Dream Machine and story collections are available at Amazon, Walmart, and at ShopMGA (each story collection sold separately). To learn more about Little Tikes and the Story Dream Machine visit https://www.littletikes.com. Be sure to engage with the brand on YouTube, Instagram and Facebook.

ABOUT MGA ENTERTAINMENT

MGA Entertainmet  is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!,Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Fluffie Stuffiez Na! Na! Na! Surprise, Micro Games of America, Baby Born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram Facebook.

The post Little Tikes® Story Dream Machine™ Announces Exciting New Collaborations with First-Class Storytellers Including Universal Products and Experiences and The World of Eric Carle first appeared on MGA.

Media Contacts:
MGA Newsroom
For MGA Entertainment
news@mgae.com

LOS ANGELES; March 19, 2024 — MGA Entertainment (MGA) one of the largest and fastest growing privately held toy companies in the world, and creator of the No. 1 fashion doll in 2023, announced today the premiere of the fifth season of its hit animated series based on No. 1 fashion doll in 2023, Rainbow High, available globally on YouTube March 22 and offered in many languages on Rainbow High localized YouTube channels. The new season, “Rainbow World,” produced by MGA Entertainment and animated by Pixel Zoo Australia, is set to feature a fantastical take on the Rainbow High storylines and characters that kids and families know and love. The brand continues to demonstrate its commitment to growing in a way that keeps play value, creativity and themes of confidence and self-esteem top of mind with its Spring products and the launch of imaginative new entertainment content.

“We’re so excited to release new doll lines to the Rainbow High community this Spring! Everything is an extension of our very important brand mission that encourages colorful, creative confidence in kids through inspirational product and brand storytelling. With the power of color and fashion, Rainbow High demonstrates that everyone belongs under the rainbow.” said Dominick Lisi, Vice President Brand Marketing for Rainbow High. “We’re expecting a great response from fans to the introduction of “Rainbow World,” which will feature themes of friendship and confidence, a beautifully designed new world, as well as brand new pets – which add another dimension and storyline to our hugely popular animated series.”

Rainbow High brought back original and fan favorite characters from series one with the Rainbow High classic fashion dolls, but with the exciting introduction of a new play pattern – sparkle slime – designed to appeal to the brand’s younger fan base and add more play value to the box. Each doll is articulated and has her own stylish outfit and matching accessories that you can customize with slime. Each doll also comes with their very own adorable, color-tinted pet in which children can use to house their sparkling slime.

Also launching this month is the Rainbow Junior High PJ Party dolls. Both the Rainbow High classic fashion and Rainbow Junior High PJ Party dolls follow the successful launch of the new fashion packs and Rainbow High Swim & Style fashion dolls which launched in January this year. Since its launch, the Swim & Style fashion dolls line has received a phenomenal response, selling out at many retailers in a matter of weeks.

Rainbow High’s classic characters – including Bella, Ruby, Poppy, Sunny, Jade, Skyler, Violet and Amaya – will take center stage in the new animated YouTube series, where viewers will be immersed in the new magical world: “Rainbow World.” First premiering in Fall 2020, the four previous seasons of the Rainbow High television series have generated a YouTube community of just under one million subscribers to date and boast an impressive 1.3 billion minutes watched. The new season will include 13 seven-minute-long episodes and will be aimed at encouraging confidence and friendship.

Rainbow High “Rainbow World” feature lots of new experiences and firsts, along with more music than ever. The first episode of the new season introduces fans to a new fantastical world beaming with rainbow colors and sparkles that exists beyond the halls of the Rainbow High school, encouraging kids to aim for success far beyond the binds of professional or school settings and challenging them to stretch their wildest imaginations. Throughout the season, students not only learn how to hone their creative and collaboration skills and shine brighter together, but also to use these skills to help others. The new series also introduces cute companions for each character in the form of sparkly pets, who the characters build close bonds with throughout the series.

All new Spring dolls are available to buy now at mass retailers globally. The series will launch on the official Rainbow High YouTube channel on March 22.

Be sure to follow us on Instagram, TikTok and Facebook for the latest news and use #ShineBrighterTogether when sharing your Rainbow High moments across social!

NOTE TO EDITORS: Please click this link for the Rainbow World trailer and additional still shots.

ABOUT MGA ENTERTAINMENT

MGA Entertainmet  is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!,Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Fluffie Stuffiez Na! Na! Na! Surprise, Micro Games of America, Baby Born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram Facebook.

The post Rainbow High™ Debuts “Rainbow World” in an All-New Season of the Hit Rainbow High Series first appeared on MGA.

Media Contacts:
Alan Hilowitz
For MGA Entertainment
news@mgae.com
Constance Walker
For Crayola
cwalker@crayola.com

LOS ANGELES, and EASTON, Penn., (Feb 13 2024) — MGA Entertainment (MGA) and Crayola proudly announced a multi-year licensing agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise! Loves brand. The all-new L.O.L. Surprise! Loves CRAYOLA line-up popped up in toy aisles this month with the cutest, color-filled, limited-edition tots and a giant crayon-shaped L.O.L. Surprise! Loves CRAYOLA Color Me Studio, poised to become the season’s must-have collection.

Tailored for Spring baskets and year-round joy, the new L.O.L. Surprise! Loves CRAYOLA Tots line introduces nine captivating characters, each revealing seven surprises upon unboxing. Each tot’s ball and style match an iconic Crayola color, making every reveal an exciting experience. Elevating artistic expression to new heights, the L.O.L. Surprise! Loves CRAYOLA Color Me Studio encourages kids and collectors alike to be their most creative selves. The Color Me Studio features eight giant crayon capsules with an entire art studio inside, perfect for designing fresh fashions for the tot dolls. Each of the capsules comes with four genuine Crayola crayons, an abundance of surprises, adorable accessories, and 20 paper fashions to design and make your own looks.

“We are thrilled to see this partnership come to fruition with the first collection of L.O.L. Surprise! Loves CRAYOLA tots and Color Me Studio,” said Isaac Larian, Founder and CEO of MGA Entertainment. “Fans love L.O.L. Surprise! largely because of the brand’s commitment to creativity and expression. For the same reasons, Crayola is a family household name. We eagerly anticipate the boundless creativity that this collaboration will inspire.”

As the partnership blossoms, MGA Entertainment and Crayola have ambitious plans to sublicense the Crayola-themed doll line designs into a comprehensive cross-category program. This program will encompass children’s apparel, accessories, home decor, beauty products, and party supplies set to hit retail channels this spring.

“This exciting collaboration with L.O.L. Surprise! will delight children and engage their imaginations while expanding our portfolio of lifestyle products that will inspire creativity, celebrate individuality, and promote self-expression in all ages,” said Rich Wuerthele, Crayola President & CEO.

This new collection, a fusion of two creative powerhouses, marks another milestone in the expansion of the L.O.L. Surprise! Loves brand portfolio, allowing L.O.L. Surprise! to grow through high-level partnerships with global, best-in-class partnerships. The L.O.L. Surprise! Loves Crayola collection joins the growing portfolio of new releases from L.O.L. Surprise! that are aimed at engaging both kids and kidults.

ABOUT MGA ENTERTAINMENT

MGA Entertainmet  is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!,Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Fluffie Stuffiez Na! Na! Na! Surprise, Micro Games of America, Baby Born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram Facebook.

ABOUT CRAYOLA

Crayola LLC, based in Easton, PA and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. For more information, visit www.crayola.com or join the community at www.facebook.com/crayola.

The post The Highly Anticipated L.O.L. Surprise! Loves CRAYOLA Collaboration Hits Retailers Worldwide first appeared on MGA.

LOS ANGELES (01 February 2024) — MGA Entertainment (MGA) one of the largest and fastest growing privately held toy and entertainment companies in the world, announced today it has established four wholly-owned subsidiaries in the European Union (EU) to support its fast growing international business. The four subsidiaries – MGA Toys Iberia S.L. (led by Managing Director Mila Gonzalez), MGA Entertainment Greece (led by Managing Director Panos Kalogeropoulos), MGA Entertainment Italy SRL (led by Managing Director Andrea Signorelli), and MGA Toys France (led by Managing Director Thierry Thivolle) – will support marketing and sales administration efforts, staffed by employees who have worked for MGA Entertainment in each of the markets, now employees of their respective subsidiary in the same roles. This move demonstrates the company’s commitment to growing its businesses in those markets and to its international business overall.

“Our business outside of the U.S is strong and increasingly important to MGA Entertainment. Establishing these new subsidiaries will allow us to grow our business more quickly in these important markets,” said MGA Entertainment Founder & CEO Isaac Larian. “I look forward to working closely with the teams in each of these markets to continue to bring new, innovative, and fun MGA toys and products to consumers across the EU.”

MGA previously announced its plans to merge with Zapf Creation AG, Europe’s leading manufacturer of nurturing dolls. MGA’s wholly-owned German subsidiary has entered into negotiations of a merger agreement which is expected to close in late Spring 2024.

ABOUT MGA ENTERTAINMENT

MGA Entertainmet  is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!,Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Fluffie Stuffiez Na! Na! Na! Surprise, Micro Games of America, Baby Born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram Facebook.

The post MGA Entertainment Establishes Four Subsidiaries to Support its Fast Growing International Business in the European Union first appeared on MGA.

Several Toys on Track to Sell Out Before Christmas Including L.O.L. Surprise! , Rainbow High, and
MGA’s Miniverse Which Was Just Granted a Patent for the Collectible Brand’s “Make It” Component

Media Contacts:
Alan Hilowitz
For MGA Entertainment
news@mgae.com

LOS ANGELES (Dec. 14, 2023) — With only 10 days left before Christmas MGA Entertainment (MGA)), one of the largest and fastest growing privately held toy and entertainment companies in the world, continues its strong position in the global toy market this holiday season. With Rainbow High the top fashion doll** around the world*** and MGA’s Miniverse, the No. 1 item in miscellaneous toys, both in November, according to Circana, the company is expecting to sell out of several items globally prior to Christmas including its L.O.L. Surprise! Magic Flyers, Rainbow High Color & Create dolls, and MGA’s Miniverse Make It Mini Food Holiday Theme Collection. In addition, this week MGA’s Miniverse Make it Mini Food was granted a patent for its “make it” component, protecting the brand from counterfeit versions of the highly popular collectible line.

“When the pandemic was winding down, and many other toy companies cut back on R&D and product development, MGA Entertainment doubled down, allowing us to offer consumers the most innovative, new toys available for the 2023 season … and there’s a lot more to come in 2024,” said Isaac Larian, Founder and CEO. “With the explosive global growth of the MGA’s Miniverse brand, we wanted to protect consumers from knock-offs and counterfeit versions, and the new patent will help ensure they are getting high-quality, genuine Miniverse products. If it’s not Miniverse, then it’s not Miniverse!”

MGA’s Miniverse continues its growth globally, moving up the charts quickly according to Circana:

• MGA’s Miniverse was the #2 growth property in November* and #3 year-to-date and had 6 of the top 10 items in Miscellaneous toys in November.**
• Miniverse Make It Mini Food Diner Minis Asst was the #15 item in total toys for November** and the No. 1 item in miscellaneous toys for November.**
• MGA’s Miniverse is the No.1 new property in October and No. 2 item in miscellaneous toys year-to-date in the UK. ***
• MGA’s Miniverse is the No. 1 item in miscellaneous toys in October in both Germany and Spain. ***

The Rainbow High fashion doll line has been performing equally well globally through the fall and holiday seasons according to Circana:

• Rainbow High is:
• The top Fashion Doll for November in the U.S..**
• The No. 1 fashion doll year-to-date in the UK, Germany, and Italy. ***
• The No. 1 best-selling fashion doll in Belgium for October. ***
• The No. 5 item in overall toys in Spain. ***
• Rainbow High Color & Create is the No. 1 fashion doll in value in October in Poland. ***

ABOUT MGA ENTERTAINMENT

MGA Entertainmet  is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!,Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Fluffie Stuffiez Na! Na! Na! Surprise, Micro Games of America, Baby Born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram Facebook.

*Source: Circana/Retail Tracking Service/US/JAN-Nov 2023/Total Toys/Dollars

**Source: Circana/Retail Tracking Service/US/Nov 2023/Dollars

***NPD Circana YTD/Europe/JAN-OCT 2023

The post MGA Entertainment Wins at the Cash Register Globally with Hot Toys Selling Fast for the Holidays first appeared on MGA.

Media Contacts:
Alan Hilowitz & London Detrick
For MGA Entertainment
news@mgae.com
Valeria Hernandez
For Sanrio
vhernandez@golin.com

LOS ANGELES (Dec. 5, 2023) — MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, and creator of sensation L.O.L. Surprise!, announced today its collaboration with global lifestyle brand Sanrio® to honor the internationally known and beloved character Hello Kitty® in celebration of her 50th anniversary in 2024. The newly released L.O.L. Surprise! Loves Hello Kitty® Limited-Edition Collection features two L.O.L. Surprise! tots styled in their cutest Hello Kitty-inspired outfits and packaged in a brand-new Hello Kitty shaped ball, complete with her ears and a 50th anniversary bow. The new line is perfect for kids, collectors, and those who love Hello Kitty and L.O.L. Surprise! alike.

“L.O.L. Surprise! is proud to partner with Hello Kitty in celebration of this momentous anniversary, bringing together two iconic brands that share a common message to children and adults around the world,” said Isaac Larian, Founder & CEO, MGA Entertainment. “The L.O.L. Surprise! Loves Hello Kitty Collection is the perfect way to celebrate both beloved brands.”

The special limited-edition L.O.L. Surprise! tots feature supercute Hello Kitty-themed fashions and accessories in a pastel color scheme chosen by Sanrio especially for her 50th anniversary. The tots – Crystal Cutie and Miss Pearly – include seven surprises to unbox including an outfit, shoes, two accessories, a purse and a sticker. Each makes a perfect addition to an L.O.L. Surprise! or Hello Kitty collection.

“For five decades, Hello Kitty has inspired generations, and her message of friendship, kindness, and inclusivity transcends cultures and continues to resonate with fans of all ages,” said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “In celebration of Hello Kitty’s milestone year, the new special edition L.O.L. Surprise! dolls are a symbol of friendship, creativity, and self-expression, and we hope they inspire kids across the globe to be themselves and embrace their individuality.”

Hello Kitty’s core message of friendship also is an integral part of the L.O.L. Surprise! brand and has been since it launched and exploded globally more than eight years ago. This celebratory collection joins the growing portfolio of new releases from L.O.L. Surprise! that are aimed at engaging both kids and kidults.

The L.O.L. Surprise! Loves Hello Kitty Limited-Edition Collection is available now at Walmart, Target, Amazon and lolsurprise.com in the U.S and at major retailers globally.

ABOUT MGA ENTERTAINMENT

MGA Entertainmet  is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!,Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Fluffie Stuffiez Na! Na! Na! Surprise, Micro Games of America, Baby Born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram Facebook.

ABOUT SANRIO

Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Badtz-maru and Keroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

The post L.O.L. Surprise!™ Celebrates the 50th Anniversary of Hello Kitty® with a Limited-Edition Collection of Tot Dolls first appeared on MGA.

Press Contact:
Amanda Magalski
For MGA Entertainment
MGA@finnpartners.com

LOS ANGELES and HUDSON, OHIO (November 16, 2023) — The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, introduced the Little Tikes® Story Dream Machine to the classic bedtime routine for parents of young kids earlier this year. The innovative toy launched with a robust catalog of story collections for extended story time. Today, the brand announced an expansion to this catalog via a collaboration with Sesame Workshop, the global impact nonprofit organization behind Sesame Street®, welcoming the new Sesame Street Elmo & Friends® Collection to shelves this month.

The Story Dream Machine is a portable projector for read-along children’s stories that doubles as a white noise machine and nightlight. Little Tikes and Sesame Street have each been a part of children’s lives from early childhood to adulthood for more than 50 years. Today’s announcement marks a timeless, cross-generational moment of connection through story time for kids, parents, and grandparents to enjoy just in time for the holiday season.

First launched in August and quickly selling out due to its quality stories and growing virality on TikTok, the Story Dream Machine is an early reading tool, engaging toy, and sleep solution for children. Now, the new story projector is back on shelves ahead of peak holiday shopping season with both a growing catalog of heartwarming stories from Sesame Street and an enthusiastic endorsement from American actor, writer, director and dedicated father, David Henrie.

“Putting kids to bed is a difficult task for most parents, and as a dad of three, I still have difficulty transitioning my children out of playtime to bedtime,” said David Henrie, best known for his roles on How I Met Your Mother and Wizards of Waverly Place, and now as a highly involved father and content creator on TikTok. “The Little Tikes Story Dream Machine has been the perfect solution for creating a fun bedtime routine because it helps my kids transition to nighttime relaxing while improving their reading skills and still keeps me engaged. The Sesame Street story collection reminds me of the lessons I learned from Sesame Street when I was a child.”

Little Tikes has introduced timeless Sesame Street stories to its Story Dream Machine catalog to create deeper points of connection between kids and their caregivers, encouraging early education and development through an engaging new medium. The new collection is sold separately and features three stories – Elmo’s Furry Friend, Elmo’s Trip to the Farm, and Elmo Visits the Dentist – plus one Elmo character that activates calming lights when placed on top of the machine and set to night light mode.

“Lying down for the night can be an especially challenging part of the day for some children, but at Sesame Street, we know that our minds and bodies need rest so we have energy to have fun and learning the next day,” said Gabriela Arenas, Senior Vice President, Global Product Licensing, Sesame Workshop. “We’re pleased to team up with Little Tikes to spark curiosity, create wonder and inspire endless imagination as children get ready for bed.”

In addition to its role within the bedtime routine, the Little Tikes Story Dream Machine is great educational tool for kids and source of entertainment throughout the day and on the go. The projection, narrated stories, and colorful lights keep kids engaged in educational play either independently or with an adult joining in on the fun. With an ever-growing catalog of stories that are easy to watch by inserting new cartridges into the machine, kids have never-ending story time at their fingertips.

“Parents all over social media are hailing the Little Tikes Story Dream Machine as the ultimate play and bedtime solution for kids ages three to six due to its calming, colored lights, lightweight portability, and beloved educational stories,” said Isaac Larian, Founder and CEO of MGA Entertainment. “Now, the Sesame Street Elmo & Friends Collection offers parents like David Henrie more stories to enjoy with characters they know and love. One of the hot new toys this holiday season, these story cartridges and Story Dream Machine projectors are already flying off the shelves so don’t wait to get yours!”

The Story Dream Machine and story collections are available at Amazon and Walmart. To learn more about Little Tikes and the Story Dream Machine visit https://www.littletikes.com. Be sure to engage with the brand on YouTube, Instagram and Facebook. Stay tuned for parenting content with the Story Dream Machine from David Henrie on TikTok, Instagram, and Facebook throughout the holiday season.

ABOUT MGA ENTERTAINMENT

MGA Entertainmet  is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!,Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Fluffie Stuffiez Na! Na! Na! Surprise, Micro Games of America, Baby Born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram Facebook.

ABOUT SESAME WORKSHOP

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. Learn more at www.sesameworkshop.org and follow Sesame Workshop on Instagram, Twitter, Facebook, and TikTok.

The post Little Tikes® Story Dream Machine™ Expands Portfolio of Story Collections Through Collaboration with Sesame Workshop first appeared on MGA.

Press Contact:
Amanda Magalski
For MGA Entertainment
MGA@finnpartners.com

LOS ANGELES (November 1, 2023) — MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, is bringing holiday cheer with mini seasonal delights from MGA’s Miniverse, its booming miniature collectible brand recognized for its virality across social media and prominence in the cultural zeitgeist. The brand today announced its Make It Mini Food Holiday Theme collection, which features its first-ever licensed partnership as part of the new series. In addition to the new line’s Gingerbread House, Hot Cocoa, and Roasted Turkey capsules, MGA’s Miniverse has partnered with Warner Bros. Discovery Global Consumer Products to launch an ultra-rare, surprise collectible inspired by the classic holiday film Elf – the Mini Buddy the Elf Candy Spaghetti dish. The partnership signifies the brand’s continued expansion into the lifestyle space via timely and innovative designs with real working DIY features and now best-in-class partnerships.

Disruptive for its time, and now an unexpected staple in family cookbooks across the globe, the legendary sweet and savory Candy Spaghetti has been scaled down and transformed into a miniature collectible right in time for the film’s 20th anniversary. Complete with realistic noodles and sweet, delectable toppings, the completed Elf-inspired culinary creation will be the perfect decoration to place atop the mantel for the season or to enjoy all year round. There are only 20,000 unique capsules, and the line is expected to sell out fast due to avid fans racing to retailers to get in on the chase for the rare collectible concealed by mystery packaging within the Holiday line.

The Make It Mini Food Holiday Theme is a collection of hyper-detailed, realistic, mini replicas of holiday foods. Each mystery ball-shaped capsule features blind unboxing and can be unwrapped to reveal individually wrapped mini toy “ingredients” and accessories, from sprinkles to mini marshmallows to utensils. Each capsule comes with a recipe card to make a mini culinary creation that is set in resin and hardens in UV or daylight for permanent display.

“Enjoying new and favorite activities with friends and family is a big part of what makes the holiday season so special, and the Miniverse Make It Mini Food Holiday Theme collection helps create those special memories,” said Isaac Larian, Founder and CEO of MGA Entertainment. “As the original and first-ever collectible line to combine miniatures with a DIY element, Miniverse is unlike any other brand on the market today. We are proud to partner with Warner Bros. Discovery on this ultra-rare Mini Buddy the Elf Spaghetti dish, the perfect movie viewing party activity or stocking stuffer.”

The Make It Mini Food Holiday Theme Limited Edition line is made for ages 8 and up and is intended for “kidults” – adults ages 18-34 who hold onto their childhood spirit via consumer products or entertainment. Afterall, there’s room for everyone on the nice list. Buddy the Elf loves toys, and MGA’s Miniverse brings an adult’s love for toys and the holidays together for an authentic and exciting collaboration.

The new MGA’s Miniverse Make It Mini Food Holiday collection, along with the rest of the Miniverse range, are sold at all major retailers. To learn more about the line visit MGA’s Miniverse website and keep up on news by following MGA’s Miniverse on Instagram and TikTok.

ABOUT MGA ENTERTAINMENT

MGA Entertainmet  is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!,Little Tikes®, Rainbow High, Bratz®, MGA’s Miniverse, Fluffie Stuffiez Na! Na! Na! Surprise, Micro Games of America, Baby Born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Threads, Instagram Facebook.

ABOUT WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

The post MGA’s Miniverse™ Announces First-Ever Licensed Partnership with Warner Bros. Discovery Global Consumer Products to Launch a Rare Elf Collectible Within Its Make It Mini Food™ Holiday Theme Collection first appeared on MGA.